FAQ
The Answers You Need
WHY CONSISTENCY MATTERS TO YOUR BRAND?
The reality is, whether you’re selling coffee, bookcases or enterprise software you’ve got more competition than ever before. Making sure your story is compelling is the absolute key to getting the edge. And of course, we’re not just talking words. Your brand story is communicated in many ways: through your visual identity, tone of voice, PR and social media channels.
HOW SOCIAL MEDIA ENHANCES YOUR BRAND?
In fact, more than 70 percent of consumers say they’re more likely to buy from a brand that they’re following on a social site. Crafting a strong social media presence
on the channels your audience uses, and succinctly communicating who you are as a brand, means you can connect with your customers in a space they’re already in – but you’ll have to be consistent if you want to keep them close.
WHAT TO POST, WHY, AND WHEN?
A social media strategy doesn’t mean creating accounts on dozens of sites and then bombarding people with friend requests and product updates. It’s a constant process that takes time, planning, and, yes, love of that thing called social networking.
WHAT IS PR AND WHY DO YOU NEED IT?
Public relations, or PR, is how you talk about your brand to the public – and therefore potential
new customers – through the media and social influencers. And though it can seem daunting PR doesn’t have to be costly. A PR campaign can just as easily involve a few great emails to key reporters and a smart hashtag. We can help you !
HOW TO BUILD RELATIONSHIPS WITH THE MEDIA?
Being featured in an article online gets around the challenges of paid-for marketing, like “banner blindness” and ad blockers. But before you fire off an email about how your readers can benefit from your products, remember the basics of building good connections.
HOW TO WORK WITH SOCIAL INFLUENCERS?
A social media strategy doesn’t mean creating accounts on dozens of sites and then bombarding people with friend requests and product updates. It’s a constant process that takes time, planning, and, yes, love of that thing called social networking.